Switch to a business profile ASAP

Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account.  It’s easy to switch your current profile to a business account.Just head to your settings and click on “Switch to Business Profile” to get started.  There are some clear benefits to having a business profile.  For example, followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website.  A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.  You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts.