Social Media Stories Are Replacing Updates

Social media updates are getting old. New generations are leaning towards new social media formats, like live videos and stories. Story-telling is re-defining social media making it faster, more creative and quite ephemeral. Stories live for 24 hours only and contain seconds-long glimpse of people’s lives. The secret of successful social media stories is making authentic content that reflects your personality. This is one of those marketing areas where competitive research might not help. Your social media story content ideation should be driven by your brand’s unique assets.