Set goals for Facebook

The first step to any marketing strategy is setting the right goals. This roadmap will be an essential reference to measure against to make sure your Facebook strategy is successful. But to set goals, you’ll first want to do a little research to ensure your plan is attainable through the platform.

Below are a few goals marketers wanted to achieve through Facebook:

• 34% wanted to increase brand awareness
• 21% wanted to increase community engagement
• 11% wanted to increase sales and lead generation