Segment your subscribers

According to email marketers, segmentation is second on the top initiatives list this year. How can you expect to get the best turn out for your event? The answer is segmentation. The best way to get small business owners to turn up to your event would be to create a segment of people who list themselves as a small business owner that lives within 20 miles of your event and then send them an invite by email. The segmentation part is simple and can easily be done through CRM software. Compare this to sending one email to your entire database, with subscribers spread across the country (or continent). How annoying is it to receive an email that invites you to an event that is located on the other side of the world? It’s very annoying!
So it's highly advisable to segment your email target base to improve response rate drastically.