Promote Exciting Offers and Deals

According to the previously-cited Sprout Social study, consumers are most interested in seeing social media posts about discounts or sales. You may already create original graphics promoting your latest offers and deals, but you could go a step further by making an initial announcement through video. You can then use the original images to continue the promotion in the days that follow. Ideally, you should include eye-catching in-video graphics and uplifting music to get people excited for the sale.