
Even among large, established organizations, hiring freelance professionals for short-term projects is becoming a pretty big trend that may expand well into the future. In fact, many futurists foresee a time when most jobs will be done on a temporary contract basis. If that holds true, workers will need to develop great personal brands and put a lot of effort into constant self-promotion. Personal brand advisors will help their clients establish and maintain public personas and professional reputations that make them stand apart from the competition.
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