Partner with influencers for a wider reach

If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following.  More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them.  If you partner with the right industry influencer, you can get your brand out in front of those users.  The crucial step is to try and identify a few influencers that have an audience that is relevant to your product or service.