Page Load Time

Page load time is an important SEO factor on desktop and mobile. In addition, images are often the biggest contributor to page loading. According to Google, images often have the greatest impact on overall page size, which can be slow and expensive to load. When optimizing the frame rate, you should choose the format that provides the best compression and the least loss in quality.

Most images on the Internet can be categorized into two types of files: JPEG and PNG. There are other file formats such as GIF and, more recently, WebP, but they are not as widely used as the two previous formats.