Other Insights
Here are some additional highlights from the report:
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Google is the most trusted publisher among advertisers — 98% rated Google a 4 or 5 (out of 5) on the trust index.
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84% of respondents who use paid search are currently using or planning to use Google’s new responsive search ads.
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65% say their company’s use of shoppable images within search will increase in 2019.
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32% say, video is the most effective social ad format, followed by image ads (26%), Instagram Stories (23%), and carousel ads (19%).
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