Organic Traffic

Organic traffic is the number of visitors your site generates from people clicking on your webpages when they come up from search engine results. This is when, searchers type a question, word, or string of words into a search engine, and they get a set of results showing your website in relation to their search query.

Organic search traffic is targeted as you want your website to appear on top or atleast on the first page of the SERP, for a keyword. If it does, your SEO is working.