
Minimalist logos are to some extent a combination of geometry & alpha-numeric creativity. You can use an alphabet, a shape, an icon, a number, anything but the thing that must be kept in mind is, the uniformity in the color, as that is what gives the logo a minimalistic look. Minimalism has been a pretty steady trend for the last few years, as it makes the logo look clean and simplistic but still impressive.
A lot of brands prefer minimalist logo designs because of their elegance in small & big size. They also supplement the brands marketing strategies as they look good on the marketing materials. These kinds of logos are appealing & leave a lasting impact on the minds of the customers because of their creative style.
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