Market your business to your specific audience

Just as your product or service is a niche, your marketing efforts should be focused as well. Woodley said that targeted ads, blog posts, and podcasts are invaluable tools for getting your message out to people likely to be interested in your niche business idea. For example, Woodley said a targeted marketing strategy for a small business selling vegan baked goods would be to appear on a podcast or local radio show dedicated to healthy eating.