If you want to get the most out of your videos, focus on their total watch time. Based on the Comscore survey, the duration of the majority of the YouTube videos is about 5 minutes. If you create long videos by just repeating yourself, it won’t help. People need a good reason to be interested in your video. You can experiment with video length to figure out what works best for maximum engagement. Here are a few tips you should follow:
Create high-quality content in each video
Optimize your videos to be under 5 minutes
Make them interesting, informative and short
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