Life Events

Life Event is another type of audience targeting in Google Ads and it is based on life events. Life events engage with viewers on YouTube, Gmail and Display around important life milestones, like graduating from college, moving homes, or getting married.

By understanding when these moments are taking place, you can tailor your advertising to reach the right users with the right messages.

If you want to reach smaller audiences life events targeting is useful as life events are infrequent as compared to Affinity audiences, and as a result may reach smaller audiences compared to affinities.

Advertisers use life events to target audience who are going through an important phase in life for example, people who are about to move, could be targeted under Life Events.

These audience are likely to buy new furniture, moving services, mortgages, and other moving-related items during the months of their move.