Invest in SEO
Most tech experts understand the technicalities of putting a usable website together but creating pages that attract good traffic and perform as a refined sales process is a completely different ball game. And it’s a game where the rules are constantly changing. Google releases updates to its search algorithm every day. The best Search Engine Optimizers will be those with years of experience but are also constantly up to date with the latest changes to Google’s search brain.
The trick with SEO is to focus your efforts on pursuits that’ll yield the greatest gains.
The best places to pour most of your long-term attention are:
- Technical and on-page SEO to enhance your website relevance to target keywords
- Creating 4-10 quality backlinks per month
- Content marketing to spread awareness.
- On-site blog posting at least once a week.
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