Interacting with your audience

Another important aspect to make your post engage better interacts with your audience. Try to connect with each person in your audience. This is important because the algorithm prioritizes posts from Pages that a user has interacted with in the past.

So if you have interacted in any way by replying whether, in Messenger or the comments, your post will be prioritized. 
Never ignore comments on your brand...positive or negative. Be there for your audience.