Immersive Experiences
People are starting to really embrace virtual reality (VR) and augmented reality (AR) experiences. If you go to a movie theater, you can pull up an app and play a game by interacting with the big screen in front of you. Other brands advertise by creating an experience when you place your phone over an ad or walk into their store. Expect AR and VR to become more popular and think of ways you can pull customers in by using these expanding technologies.
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