Google ads automatic ads

Automatic bidding for Google Ads started in 2016 and is expected to happen in 2021.

2020 could be the last year for digital marketers to manually edit Google Ads for optimal performance. Automatic bidding allows you to modify and optimize your ads in a better way than human digital marketers.

Does it make digital marketers obsolete? Not only when advertising is painful, but also when you can spend your time and effort on other digital marketing channels, such as general brand awareness, which is much harder to automate.