Engaging quizzes for lead generation

Getting personal details during signup, without hurting conversion rates, is a challenge for many marketers. You need to give prospects a compelling reason to share more information, besides their email address.  One way to do that is with lead generation quizzes.  Taking several forms, ranging from “Which Starbucks drink are you?” to personal style finders, lead generation quizzes are one of the best ways of collecting segmented Top of the Funnel leads.