
Your employees are the human face of your brand, so concentrating on interactions between your employees and your customers should be a key part of your marketing strategy. When you’re turning the responsibility of creating a great customer service over to your employees, you need to make sure that they want your business to succeed as much as you do.The key to this is building a solid foundation of employee engagement and taking steps to ensure every employee understands and is aligned with your brand mission and values.
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