
Mobile browsing surpassing desktop browsing is no news at this point but it doesn’t mean it has stopped being a trend. The growth is unprecedented and it still happening:
• Mobile Internet usage has grown ~500% in daily media consumption since 2011.
• Mobile searches surpassed desktop searches back in May 2015.
• By 2017, mobile devices accounted for 50% of web page views worldwide.
• Global mobile data traffic is expected to see a ~50% increase by 2021.
On average, US-based Internet users spend around three hours browsing the web from their smart phones (which is more than watching TV). The majority of that time is spent using apps.
To tap most of the clients the content marketer should -
• Pick a mobile-friendly theme (and install plugins that ensure faster load time)
• Structure your content for higher readability on smaller screens (i.e. Use short sentences and paragraphs)
• Make sure your pages provide a clutter-free reading experience.
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