Custom audiences
Custom audiences is another type of audience targeting in Google Ads that lets you decide how you want to reach your ideal audience by entering keywords, URLs and apps.
You can set up a custom audience in your Display, Discovery, Gmail and Video campaigns by defining your audience based on the specific keywords, URLs and apps related to your product or service.
Google Ads will then show ads to people who are likely to be interested in these keywords on pages, apps, and videos.
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