Creating urgency means urging the readers to act upon a certain offer before it expires. The idea is to show that there’s a limited time or amount for customers to get their hands on, whatever it is you’re offering. You can do this by having a countdown timer showing how long is left on the offer, or by actually showing the number of products left available. You should also use urgent language, such as:
- Limited time only
- Selling fast
- Don’t miss out
- Now
- Soon
- Hurry
- Sale ends soon
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