Create Custom Reports

Previously, analytics gave you access to custom dashboards, but with the upgrade, GA4 gives you access to Navigation, where you can create your own reports. These reports look like Excel workbooks.

There are tabs at the top, and each tab has its own data.

You can use browse to create tables or visualizations of cohorts, paths, funnels, or segments to better understand them.

When you create a new Scout report, you can share it with specific people, print it as a PDF file, or download it as an Excel workbook.