Create and Track Events

Developers don't need to get involved every time they upgrade to GA4. In fact, most basic events are already logged in GA4 between auto-track events and extended counter events.

If you can't find the event you want to join in the list, fear not. You can create new events on the platform. These events are usually generated by modifying already recognized events or setting conditions using recognized parameters.

Perhaps the best news is that you can create up to 300 of these opportunities per asset.