Better Engagement

Unlike videos or articles that require your eyes and mind to be focused on a single screen, podcasts can be used for other purposes anytime, anywhere. You can listen to it while driving, doing homework, exercising, or right before bed. But ease of use isn't the only way to improve podcast engagement.

This is an opportunity to interact more personally with your audience. Your voice can add personality to your content, but your spoken voice can make your topic more relevant.

This is not like reading your email, it is actually talking to you. In fact, consider incorporating real conversation into your podcast to stimulate public participation.

To do this, record live chats and questions and answers, read comments and reviews together, and greet those who agree. All of this creates healthy interactions that don't happen with other types of content