
Trigger-based emails are emails that are sent out automatically based on user behavior. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. Forrester research found that trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits!
Today, only 25% of marketers currently use triggered emails and they make up a low percentage of overall email volume, at around 2.6%. However, they can be responsible for as much as 20% of your email marketing revenue!
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