Animated GIFs

Today’s user is in an “instant gratification” mindset when it comes to finding the information they’re looking for.  That means we only have a small window of time to capture their attention and provide them with what they’re looking for.  This is where animated GIFs really shine.  GIFs can convey complex ideas in a short period of time while being engaging and entertaining. An added bonus is they also work on most browsers and mobile devices, making them accessible to everyone.