
Calls to action are a necessary evil in website design. The fact remains that your consumers won't know what to do unless you explicitly tell them. Many. Many. Times.
However, simply telling your consumers what to do just isn't enough anymore, either. They're seeing stimuli and instructions from all corners of the web, so you need a little something extra to help your goal stand out.
Adding a little animation to your important action items might be just the ticket. Whether it's a micro-mini interaction (such as "liking" a Facebook post and seeing the many reaction animations) or a simple effect to catch users' eyes, consumers are more likely to execute the action you're pushing when the call to action grabs their attention and provides confirmation of completion.
Need some inspiration? Airbnb uses its animation app, Lottie, to incorporate subtle graphics animations atop its calls to action throughout its website and app designs.
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