Affinity audiences

What is affinity audience meaning? Affinity audience means users who have specific interests. By using Affinity audiences you can target your ads to users who are passionate about a specific topic or area of interest.

A user's area of interest is determined by their internet browsing behavior. If users have a heightened or lasting interest in a particular category of product or service, Google determines it as Affinity audience.

This allows advertisers to reach the people that matter most with their products or offerings, while staying cost efficient.

Currently, all Google advertisers can access affinity audiences in Search, Display, and Video campaigns, as well as Gmail and Display and Video 360.