Advertising blocker arms race

Twenty-seven percent of Internet users are expected to adopt ad blockers by 2021, blocking the huge revenue streams of many digital marketers and their customers. It doesn't affect all or all traffic flows, but a sufficient number of digital marketers will feel the pressure to expect a high-input chess game to start.

We all know how gun racing works. Marketers will find ways to bypass ad blockers ... to help ad blocker developers improve their products and fill gaps ... just in time to find new vulnerabilities that marketers exploit. Forget that you are a hacker ... If you come across security and want to remain human, become a digital marketer in 2021.