
Ad placement is where ads are displayed on the Facebook platform, they can be placed in user feeds, in the right column, in stories, in the marketplace, and in streaming videos, as well as on Facebook Messenger, Instagram feeds and stories, and through the Facebook Audience Network.
Google Ads currently offers two main ad placement options: Google search results and display within the Google Display Network, which includes well-known company sites like Amazon, The New York Times, The Washington Post, and over 2 million others.
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