You must be very well aware of 404 Page Not Found error, it indicates that the web page that is attempting to be accessed has been moved or deleted. Most of the pages are left as it is with this error, but from an effective SEO perspective, it is recommended that you make use of redundant pages of your website, if any...in most creative ways possible. Some of the suggestion are, create a funny 404 not found message, display your contact info, include your active website link etc.
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