A logo is the identity of a company. The face of an organization, a company, a brand or a product is identified by the logo associated with them. A logo could be anything, a text, an image, an animation, an abstract design. The logo speaks about the vision, mission, ideology, goal & many other things about the brand or the product. It is the logo that makes the people remember the brand & therefore it is crucial to invest time & creativity in designing a logo for your brand. Here are the 6 most followed styles for logo designing:
Geometry is all about vectors & therefore when it comes to designing logos, geometric designs are the most preferred ones. The trend has only gone up past years & it's not going to decline in the coming years. The reason behind the popularity of geometric designs is the definition they offer to the logo.
Logos are meant to be symbolic, and in geometry, each shape features a meaning, for instance, a circle means a loop of eternity, similarly, a square symbolizes stability, and so on. Plus, geometry specializes in simplifying complex designs hence it manages to capture the essence of a brand and convey it in a very elegant and conceptual look.
Minimalist logos are to some extent a combination of geometry & alpha-numeric creativity. You can use an alphabet, a shape, an icon, a number, anything but the thing that must be kept in mind is, the uniformity in the color, as that is what gives the logo a minimalistic look. Minimalism has been a pretty steady trend for the last few years, as it makes the logo look clean and simplistic but still impressive.
A lot of brands prefer minimalist logo designs because of their elegance in small & big size. They also supplement the brands marketing strategies as they look good on the marketing materials. These kinds of logos are appealing & leave a lasting impact on the minds of the customers because of their creative style.
The typography logo is a logo designed by using letters of the brand name. Usually, just one or two letters are used to create a minimal or a geometric logo infusing creativity that creates a lasting impact. This style shares similarity with the minimalist logo style, but the difference is the use of letters or numbers only, to convey the brand name. These are mostly suitable for business cards, brochures, billboards.
Creative logotypes are a totally different genre of logo designing. Businesses crave to have a logo that is creative & at the same time conveys the brand message effectively to the point. This style has the flexibility to mix & match icons, characters, numbers, with animals, birds, insects, plants & almost anything your creativity allows you to experiment. The most popular among brands, Creative Logos are here till doomsday.
Gradients have really proved as a steady graphic trend for the last couple of years. It’s no wonder that they have made their way top logo design styles, as well. Bright, bold & gradient design makes your logo look modern, contemporary & impactful & therefore they are one of the hottest design trends in logo design.
Bright Coloured Logo
Sharing similarity with the gradient style, bright color logo encompasses the use of colors combined with geometrical shapes, bold alphabets, numbers, etc. Bright colors are definitely one of the graphic design trends that have been on the top of the charts for the last few years. Bright colors can be easily adapted to different kinds of brands. The best thing is, bright colors enhance the emotions the logo conveys. Often combined with other trends, bright colors are definitely going to be one of the emblematic logo design trends of 2020.