Branding trends are being approached differently in 2020. Intense competition and constant technological innovation has changed the concept of branding forever. Today, it reaches far beyond mere visual differentiation.
It encompasses a whole new set of elements – social consciousness, authentic customer relationships and community-centered communication. Building and developing your brand involves understanding and implementing new branding trends.
Let’s see what is going to work for brands in the coming years if they want to be positioned in the minds of the customers.
Personalize your brand:
Storytelling is an important component of branding. Customers are influenced with the stories & they relate to people, not products. If they can relate to your brand in a more personalized way, they are more likely to trust it. You need to build authentic relationships with customers rather than just trying to sell to them. They are looking for a personalized experience.
Think about what the luggage bag company Samsonite did for its election campaign #EkDinKiChutti. It sold a story to the viewers to motivate them to Vote for the elections.
Use chatbots and other immersive technology:
New technologies, like chatbots, are transforming the way companies interact with customers and make new branding trends appear on the horizon.
However, chatbots are no longer considered a new trend in the marketing industry. This tool has proven itself to be vital for every brand. This new wave in AI is helping brands to be more interactive when it comes to engaging customers. It has also paved way for conversational marketing that allows brand to guide users in their buyer journey at all times.
Pay attention to online communities
One of the growing branding trends is online branded communities. These forums provide a platform where consumers can talk about brand-related topics and provide advice and tips. This allows brands to talk about products and understand customers’ needs without trying to sell. It is advised to be a part of these communities & keep an eye as to how brands are responding to their customer issues or just to keep a track of the customer desires.
Use Influencer marketing
Influencer marketing has been popular for some time, and this trend shows no signs of abating. As much as half the population appears to depend on recommendations from influencers when making purchases. Companies flocked to influencers in 2019 to help market their products, and this practice remains the top one among branding trends in 2020.
Increase brand loyalty with creative customer experiences:
Customers are kept in the loop 24/7. Here’s what one of the customer service managers has to say about the creative way in which customers can interact with the company “Our customers can contact us 24 hours a day. They can track their orders online and can even communicate directly with writers. We also have an integrated messaging system where they can upload instructions and post additional information.”
To create customer loyalty, you need to provide an exceptional customer experience. This goes beyond giving perks or gifts. It has to be something that differentiates you from your competitors. By the year 2020, customer experience is expected to overtake product and price as a differentiator.
Think about mobile-first:
In 2020, even more emphasis will be placed on increasing mobile user interaction. This has already been the trend for quite some time, and those who don’t embrace will not be competitive. There’s a high possibility that your emails are being read on mobile if the content is not a custom-fit, you will lose out. CTA buttons, for example, need to be big enough to click but not so big that they take up the whole screen. Subject lines need to be shorter and paragraphs shorter too.