Learn Amazon Ads strategies to understand how to advertise on Amazon. In this Amazon ads blog, we will see the process to advertise on Amazon in 5 steps.
Step 1: Log in to Seller Central
Here's the first step to advertise on Amazon. You first need to create an account and log in with the same to access the features of your profile. You will need. The process is simple -
- Sign Up on Amazon
- Click the "Advertising" tab. This will prompt you with campaign suggestions. Choose that fits your advertising goal.
- Lastly, click the ‘Stores’ tab and follow the steps to build your first page.
Step 2: Create your campaign
The next step after setting up your store is to create a campaign. With regular support and a simple website user interface, you can create a campaign in a minimum of 5 minutes. Amazon's vast pre-built templates, drag-and-drop tiles, and dynamic widgets help you to create your customized Store for free. Once you are ready with customizations, choose a sponsored product that you want to advertise.
The next step is to decide between automatic and manual targeting and decide how much you want to pay per click. You can choose at least 3 products you want to advertise under sponsored ads, add your logo and a custom headline, and decide which keywords to target and how much you want to spend.
Create your campaign after setting all the parameters - keywords, audience, CPC.
Step 3: Reach more shoppers with sponsored ads
The next step to advertise on Amazon is to utilize sponsored ads for maximum shopper reach. Sponsored ads are the best thing because sponsored products launch immediately, while Sponsored Brands, Sponsored Displays, and Stores undergo a moderation review.
Based on relevance and bid, ads are shown to customers in high-visibility placements within shopping results and on product detail pages.
You have the option to choose Sponsored Display, where you can reach shoppers who viewed the detailed pages of products sold by your brand and encourage them to come back to those pages.
Step 4: Control your costs
The next and crucial step to successfully advertise on Amazon is to control your cost. Amazon ads algorithm is based on cost per click so most sponsored ads offer cost-per-click solutions, meaning Amazon charges for the number of clicks you receive on your ads.
You have the liberty to choose how much you want to spend for a click, and set a budget for the maximum amount you are willing to spend on your ads in a day.
Step 5: Measure success
Once your ad is set up and live...you will be keen on knowing how it is performing. Amazon comes with analytics tools, which are inbuilt and helps you track your campaigns each and every detail.
These insights help you monitor performance and optimize your campaigns. You will be able to track your impressions, clicks, click-through rate, new-to-brand customers, traffic to your Store, advertising spend, and more.