With new competition added every day, it’s only those who go the extra mile for their customers that manage to stand out in the crowd. And, unsurprisingly, it’s the same brands who succeed at turning their visitors into first-time buyers and customers into brand evangelists—regardless of the competition. Here are 10 effective e-commerce marketing strategies any e-tailer can use to improve their conversions in 2020 and beyond.
Engaging quizzes for lead generation
Getting personal details during signup, without hurting conversion rates, is a challenge for many marketers. You need to give prospects a compelling reason to share more information, besides their email address. One way to do that is with lead generation quizzes. Taking several forms, ranging from “Which Starbucks drink are you?” to personal style finders, lead generation quizzes are one of the best ways of collecting segmented Top of the Funnel leads.
Offer Gift Guides
The holiday shopping season is the perfect opportunity to boost e-commerce sales and promote giftable products. With Black Friday, Cyber Monday, and Christmas, the holiday season is a highly profitable period for e-commerce marketers, naturally, the competition is gonna be cutthroat. Instead of waiting for highly competitive shopping days, you can suggest gift ideas all year round and guide your visitors into making meaningful purchases.
Turn One-Time Purchases into Subscriptions
You’re likely familiar with the effectiveness of upselling and what it can do for your revenue. Many online stores already use upselling and cross-selling to boost their average order value, but only a few experiments with finding new ways to maximize it further. The best example of this would be, Beardbrand. When you visit a Beardbrand product page, you see two options: one-time purchase vs. auto-restock & save. (Notice how the second option is bolded and capitalized.) Upgrading to a Beardbrand subscription not only means saving money but also includes free shipping. That's a deal!!
Stay Top-of-Mind of the customer
If you’re running sales campaigns, you’re likely sending out promotional emails to inform as many subscribers as possible. In addition to their communicative purpose, sales promotion emails also help you activate mid-funnel prospects that have purchase intent, by providing them with compelling incentives. Plus, they help you stay top-of-mind of your subscribers. One foolproof way to make your sales campaigns memorable, especially during busy times like Black Friday or Christmas, is to send out a calendar invite email.
Convert Wishlists with Discounts
As an e-commerce marketer, you can’t ignore your prospects’ wishlists because they have a high potential to convert. The name itself suggests that your visitors wish to buy those items. And if they abandon their lists without completing the purchase, they must be missing something—like a gentle nudge or an incentive. One way to reactivate forgotten list items is to send wishlist reminder emails. You need to display wishlist items with a clear and simple design and add a powerful CTA to help your visitors re-consider the purchase.
Recommend Products Based on Abandoned Cart Items
If a visitor abandons their cart without making a purchase, it’s your responsibility to follow up and offer solutions to your potential customers. At this stage, abandoned cart emails are the perfect opportunity to trigger a purchasing decision and recover otherwise-lost sales.
Use Customer Testimonials in Email
Customer testimonials are huge drivers of e-commerce sales. When used right, they add social proof to your business and help visitors overcome objections. Many e-commerce brands display their customer reviews on homepages, landing pages, or product pages. But it’s only exceptional brands that incorporate testimonials in their email marketing.