As we move into 2020, there are a few advertising trends you can count on and should learn well so you can apply them to your business for promotions. Let’s look at a few trends likely to stay or appear in 2020 to help you understand what fits your brands' advertisement needs.
Social media has become increasingly popular as an advertising medium. There are around 3.2 billion users on social media, ensuring there is an audience for nearly any type of business out there. Even better, you can create ads that target specific demographics based on age, location, gender or even interests. Social media is already a popular advertising platform, but it will continue to trend into 2020 and well beyond. The actual sites that are most popular might change, but social media is here to stay.
Increased Artificial Intelligence
It seems as though artificial intelligence (AI) is suddenly a buzzword everywhere you go. From smart speakers that help us find a recipe to websites that let us build a template with a few quick answers, AI is taking the world by storm. It is also taking over advertising in many ways by offering in-depth information about what customers want. It can even personalize the experience through apps that learn what someone’s preferences are and offer ads based on past purchases.
New research shows that people are 80 percent more likely to buy something when a brand makes the experience personal. As we move into 2020, personalization is the name of the game. Technology allows marketers to tap into not only the generalized preferences of buyers but also more specifically into the needs of the individual. Have you ever pulled up an app and been greeted by name and offered some new items you might like? This is the type of personalized advertising trending on into the next year.
People are starting to really embrace virtual reality (VR) and augmented reality (AR) experiences. If you go to a movie theater, you can pull up an app and play a game by interacting with the big screen in front of you. Other brands advertise by creating an experience when you place your phone over an ad or walk into their store. Expect AR and VR to become more popular and think of ways you can pull customers in by using these expanding technologies.
In the past, you might share an image on social media with a link in the comments so people could visit your site. This is becoming more streamlined, so the images themselves are clickable or provide information such as pricing. Even though the technology still has limitations, expect this to change. More things will become automated as the popularity of sites such as Instagram and Snapchat increases.
About 25 percent of adults in the United States now own a smart speaker such as Alexa or Google Home. How does this translate into an advertising trend? First, your site should be voice-search enabled, or any ads you have may fail when the person tries to access it via their speaker. However, you can also gear advertising toward this trend by sharing that you are voice search enabled.
Large Format Printing
Even though some advertising trends change, expect to continue to see large format printing such as billboards, ads on the sides of buildings and big banners at trade shows. These will likely always remain popular because they grab attention. While they are less targeted than online options or direct mail, they also make up for that in the sheer number of users that see them. Expect images to become more realistic and big. Trends such as full-page width backgrounds you’ve seen on websites repeat on billboards.