Over 800 million monthly users are active on the site. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.  There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.  You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.

 

Switch to a business profile ASAP

Switch to a business profile ASAP

Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account.  It’s easy to switch your current profile to a business account.Just head to your settings and click on “Switch to Business Profile” to get started.  There are some clear benefits to having a business profile.  For example, followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website.  A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.  You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts. 

Use free Instagram tools

Use free Instagram tools

Business profiles on Instagram aren’t all that different from Facebook business profiles.  Through Insights, you can view statistics like impressions, engagement data, and more.  You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.These free tools are priceless because you can use them to understand exactly how users are interacting with your content.  The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement.

Post product teaser & create a buzz

Post product teaser & create a buzz

What if you could sell more products just by posting product teasers on Instagram?  Well, you can.  Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either.  If you’re too pushy, followers will drop like flies. But product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard. 

Create sponsored ads

Create sponsored ads

Instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget.  You can showcase just one sponsored ad or multiple ads with the carousel feature.  This gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users following your account could see your updates and photos.  Now, brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before.

Partner with influencers for a wider reach

Partner with influencers for a wider reach

If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following.  More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them.  If you partner with the right industry influencer, you can get your brand out in front of those users.  The crucial step is to try and identify a few influencers that have an audience that is relevant to your product or service.

Collect user-submitted photos

Collect user-submitted photos

Wouldn’t it be nice if there was a way to create great content for your Instagram page without doing any of the hard work?  Through user-submitted photos, there is.  You already have an engaged audience. Whether it’s hundreds of people or thousands, you can leverage your audience to generate useful content for you.  And your followers will probably enjoy user-generated content even more than they enjoy yours because it’s authentic and unpredictable.