Videos have been dominating the social media landscape for a while. This isn’t surprising since they immediately catch the eye and are much more appealing than text content or a plain image. However, if you know the type of videos to engage your audience on respective social media platforms your videos can be just as effective to drive massive traffic to your website.
A Quintly study found that although there are a lot more images than videos on Instagram, videos see 49% more interactions than image posts.
But a lot depends on the type of videos that get uploaded. Lets discuss the type of videos you should juggle within your social media:
Tutorials and How-to Videos
Learning through videos is much easier than learning through other content formats. So you have a huge opportunity to add value and engage your audience through videos demonstrating how to do certain tasks. In fact, the Sprout Social 2018 Index found that 59% of consumers are looking for social posts that teach them something. Start creating tutorials and how-to videos that show your audience how to do something related to your industry. For instance, if you are a fitness brand,a detailed video on bicep workout may be easier to process and understand than an article explaining the exercise.
Product Demo Videos
You can showcase an overview of the product or even highlight a specific feature for each video. Since it’s an informal social media video, it’s going to be much more authentic than a video ad, which can seem too polished and promotional in the eyes of consumers.The right social media posts can influence people’s purchase decisions. So you definitely want to create posts that clearly demonstrate your product features to entice buyers.
Social media is also an excellent platform to update your fans with the latest products and features from your brand. In the previously-cited Sprout Social Index, 60% of consumers want to see posts that showcase new products or services. So you could start creating videos to share new product announcements and reveals. Rather than making a generic announcement, you could keep things interesting and engaging by adding fun elements to the video.
Interview and Q&A Videos
Interview and Q&A videos are another excellent video format to engage your audience while satisfying their informational needs. You could create videos in which you interview industry thought leaders and influencers, team members, or even customers. While you can prepare the questions yourself, you could keep your fans more engaged by collecting their questions.You could make an announcement beforehand and gather their questions through social media. Then compile and vet those questions to see which ones would suit your topic or theme.
Promote Exciting Offers and Deals
According to the previously-cited Sprout Social study, consumers are most interested in seeing social media posts about discounts or sales. You may already create original graphics promoting your latest offers and deals, but you could go a step further by making an initial announcement through video. You can then use the original images to continue the promotion in the days that follow. Ideally, you should include eye-catching in-video graphics and uplifting music to get people excited for the sale.
You typically share posts about your event to trigger your audience’s fear of missing out. However, images and text posts aren’t always enough to really showcase the excitement in the air and the energy that your event is exuding. Videos are much more effective for this, as they give the audience a more realistic picture of how exciting the event is. To add more creativity, Go-Live. Live videos are ideal if you want to broadcast the entire event as it gives a real-time glimpse of what’s happening but due to their duration it is advisable that you split videos & create teaser videos showing bits & pieces of the event.