Here are 5 tricks for better google ad campaigns. Implement these tips in your new ad campaigns and reach more audience in a much targeted way:
Reporting and analysis are major time-consumers when it comes to measuring PPC campaigns. It is hence advised that you use Google Ads Scripts for effective monitoring. Google ad scripts consist of code snippets that are used to create custom reports or make automated edits to your account.
Scripts enables you to allow you to track historical Quality Scores, drastic increases in spend. It also helps in identifying under performing keywords, and more. At first it might scare you with its super complicated functionality. But its super simple & once get a hang of it...its super smooth!
Use Ad Customize Feature
Ad customize feature reduces a lot of hassle off your head & enables you to create appealing PPC campaigns. With Ad customize feature you can include multiple attributes in your ad such as - Start date End date of the offer, Customer ID, Target location restrictions etc.
The work is simple- you just have to input a snippet of code connected to your informational spreadsheet, then you can provide input such as the correct model, brand, price, or other parameter into your ad copy.
If you are an eCommerce firm Ad customize feature is crucial for you, as it accurately reflects in near-real-time, the amount of a specific product that you still have in stock.
Use Create Ad Variation
Located under the Drafts and Experiments section, Ad Variation is another tool in Google Adwords which helps you to streamline ad creation and testing. Once you click blue “plus” button, you’ll get detailed options such as view what campaigns it affects, the ad you are making the variation to, and all the other details it needs to get set up.
The best part is you have the ability to set up the percentage split of your audience which enables you to set a 50/50 split & is auto optimized by Google
Remove Duplicate Keywords
Remove duplicate keywords which may be spanned across your different ad groups. This problem generally arises when accounts grow in number or if the account managers change frequently. Good news is, Google Ads Editor has a feature inbuilt that helps you find duplicates in a matter of minutes.
Align Close Variant Keywords
Prior to the update, Google did not consider misspellings and plurals as proper terms & you had to be literal with your keywords in Phrase and Exact keyword match types. The scenario has changed now though. Google has introduced "Close Variant" feature.
So now, if it’s a plural, a typo, or a similar term, Google will still allow your ad to show for misspelled terms.