When it comes to generating leads for the business, Linked is the platform that "MUST BE" on your list. The presence of almost every brand & company makes it possible for you to interact with almost anyone once you become their network. The drill is simple...you own a service..you are looking for service users...you promote yourself...the users come!!
That said, the process of generating the right leads in practicality is complex. Let’s discuss how you can generate lead straight from the lead ocean - LinkedIn. Here are 5 LinkedIn B2B Lead Generation Strategies:
Create A Compelling Brand Page
- Make sure the banner image & the company logo is in place
- Check if the link has been put in the button
- Check if all the details about the company have been provided in the header section
By doing this you are letting your presence felt. Create a brand page with all the necessary info so that there's no data-leak when someone from your industry wants to find you. Create a compelling brand page with all the images & details in place.
Pay attention to the button feature, whether or not, it directs your network to your website. Showcase your clientele, your project work, and recommendations - to create authenticity.
Add Connections & Network With Industry Influencers
For this, you can use LinkedIn's Advanced Search feature
- Become part of groups related to your industry
- Become part of the groups outside your industry & interest for growing your network
This part is crucial. You have created the page & have put every detail of your brand & achievements, but it’s going to go unnoticed if you don’t have connections. Connections are the people who could be anyone from a mere employee in your industry to business leaders in your industry. A blogger, a content marketer, a marketing specialist, anyone!!
Idea is to have a network of people, who would share your work or promote you out of influence.
Find influencers in your business segment...search them...request them to be added in your network...ask them if you could tag them sometimes in your posts..& there it's done!!
LinkedIn's Advance Search feature can help you a lot to build a trustworthy network.
Create Insightful Content Related To Your Respective Industry
Be the flag-bearer of your industry. Address the recent happenings in the industry & how it's going to affect the people in the industry. Be the one-point source of the recent happenings in your industry. Demonstrate your expertise. If you run a web design agency, let your connections know what recent developments have been made in the industry & how they can improve their websites by implementing those recent developments.
If there's a recent change in the web design industry which is not suitable for every business...point out that issue & let your audience know, how it's going to affect their companies existing web experience. This helps in building your brand's credibility & trustworthiness...& ultimately...Network!!
Create Promotional Posts (Organic & Sponsored)
Create Image Posts, Video Posts, Infographics, Blogs. This is how you bring people to your LinkedIn page. The more insightful & engaging content, the more Click Through Rate will be achieved, the more organic traffic your page is going to generate. Follow a pattern of a combination of image posts, videos, infographics, articles, not necessarily always about your industry, but general trending news, or what's happening around the world.
Also opt for sponsored ads in LinkedIn from time to time, to maximize user engagement on your page. Mention your website & contact number in your posts...so that the user can contact you directly if there's a service requirement.
Share Trending Articles
LinkedIn has this inbuilt feature where it displays all the trending stories & articles for the day..category wise. What you can do is, share those articles, provide your insight & comment on other users' posts to make your presence felt. Additionally, you can also comment on other marketing posts, promoted by other brands, not necessarily from your niche, but yes, if it interests you..then why not?
These are the 5 LinkedIn Strategies that will help you build a viral LinkedIn page & boost the user engagement right from the start, ultimately generating B2B leads for your brand.