Contingent upon your industry, you may have seen your deals and income fall as of late, on account of the Coronavirus. A few divisions have seen a practically absolute discontinuance of action and have needed to enhance to endure.
The lockdowns have forced people to stay indoors, so naturally most of us are spending most of our time on the internet. The brands realize this & they are doing every bit to stay ahead in their digital marketing game to stay in touch with their customers & acquire new ones. Here are 5 best ways to do marketing during covid 19:
Improve Your Online Presence
Improving your online presence means enhancing your website's visibility on the internet on every platform - Direct, Social Media & Referral. Think about your brand motto & voice it out through online brand messages. Make sure your brand messages are uniform across all online mediums. The main objective of this is to let your customers know that you are available, in case if you are a marketing or IT agency, this will help in establishing your presence & your clients will be able to connect with you for their projects.
Improve Your Site’s SEO
Sit & re-frame your website's organic source & strategy, SEO. Do keyword analysis, create SEO friendly content, and submit your website to search engines for better indexing. The idea is to boost your online visibility when people search for something that relates to your industry. Be up to date with Google algorithm changes which are ever changing. Make the website user friendly & search engine friendly.
Keep Connected with Your Customers on Social Media
More & more people are active on social media. Facebook, Twitter, Instagram to even a budding entertainment app "Tik Tok" are flooded with users more than ever at any given point of time. Social media is a form of communication to know what is going around, in an engaging way. Worldwide internet usage has gone up dramatically over the last month as people are turning up to various online entertainment sites for video content, web series, shows.
Not only this but brands are exploring new ways to stay connected with their customers using social media by keeping them informed on the present situation & giving the customers a personal touch of care through digital advertising.
Use Google Ads
There could not be a better time to use Google ads than now. People are spending more time on internet than ever, worldwide - which means it’s an open opportunity for your brand to target customers worldwide. However it’s also true that it won’t apply to every sector & every industry for example - a tourism company cannot benefit out of this as even if your ad hits the right audience, it’s irrelevant as travel & tourism is banned temporarily.
But if your brand is into selling software or into ecommerce business, or a consultation firm, an educational firm...you can benefit a big time using Google ads.
Don’t just focus on customers. As a brand CSR is also your responsibility & this is the best time you practice & showcase it. Create goodwill in the market & the sentiments attached with how a particular brand came forward & helped in these tough times, will always be a memory imprinted deeply on the minds of the customers. Think how you can add value to the lives of the customers in the times like these, stand with the government & co-operate in their decisions & provide monetary help in this needful situation.