5 Do’s & Dont’s For Future Online Writing
Internet marketing is on the rise more than ever it was. In this era, it is extremely important for you to have strong & unique content in your bag. Internet is full of engaging contents with brands coming up with a different combination of technologies such as AR/VR, Podcasts, but the core that matters is "CONTENT"
Here is quick DO’s & Dont’s guide to help you create a suitable content & boost your online presence:
Patience is the ultimate driver of any success in life, from relationships to building a business and, especially, for writing. Good writing takes time. And most of this time involves editing. Learn patience to write, edit, and rewrite as many times as needed, and you’ll become a much better writer. And, again, perfectionism is procrastination.
Write For Your Audience
Know your audience. It is important to understand their sentiments & emotions & internet behavior. Write for providing insight & adding value to the readers.
DO Learn On-Page SEO
Learn on-page SEO. This will help ease things for a business, whether they have an SEO team or not. Learn about internal linking structures to pass link equity to pages you want to highlight for both readers and search engines. Learn to format your on-page SEO for inclusion in snippets, such as: Breaking the content up into headings. Using bullet points. Emphasizing words or sentences with bold or italics. Also, if you’re doing page or blog content, learn how to write remarkable 160-character meta descriptions. They can help support that equally remarkable headline you wrote. And the business or agency you’re working with will love you even more.
DO Strive to Write for Authority, Reputation & Trust
This is another thing writers can do to surface among the noise – always write for what I call ART – Authority, Reputation, and Trust. I wrote a piece for Search Engine Journal where I once called this TAR to symbolize stickiness in content creation but have since transformed it to ART. Leave no word behind and create each piece so people understand that writing as an authoritative, reputable and trustworthy piece within that industry. Readers can recognize crap and quickly. If you always write to establish ART, the ROI is endless.
DO Read Daily on Writing & Subject
Reading keeps you updated. You also encounter a lot of fresh content while going through reading materials. Besides studying the niche you’re writing about, also read daily about that niche in respected publications. Find established blogs with strong writers and follow their lessons. Do the same for writing. A simple Google search of “writing tips” delivers over a billion results. You’re sure to find something there, whether from colleges or some lesser-known bloggers.
DONâ€™T Copy Competitors
Writers copy and rewrite content across every industry, from here in the world of digital marketing to motorcycles to finance to real estate.
The search engine algorithms can trace duplicity of the content, moreover, if your readers find your piece similar to other blogs, it could prove detrimental to the image of your blog
DONâ€™T Forget to Focus on the Headline
Your headline is one of most – if not the most – important element of your writing. Put as much time into creating your headline as you do into each piece of content. This is nothing new to most, but always uses a target keyword, and appeal to emotions.
DONâ€™T Be Inconsistent
Train yourself to write at the same time every day, and you’re mind/creativity will adapt – and quickly. Do your research based on analytics, & be regular. If you are posting 2 blogs a week, maintain the consistency & posting schedule
"Refrain from copying" this seriously is bad for your blog. Thumb rule is to stay original. Don’t copy-paste & re-write from different bloggers.
DONâ€™T Avoid Keyword Research
Keyword research is embedded in the content strategy. If you want your stuff to be SEO friendly it is advisable to use long-tail keywords.
Even if you are writing without keeping SEO in mind, it is suggested that to still keep some room for updating, to make the task easy in case you decide to go another way